E-cigarettes are bringing tobacco products back onto U.K. TV for the first time in almost 50 years this week, with the two major players in the market braving potential hostility from British consumers as they battle to increase awareness of their brands.
E-Lites TV ad for e-cigarettes
E-Lites will appear on prime-time TV this weekend, in a 30-second commercial created by Birmingham-based McCann Central that will introduce many consumers to the concept
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