Thursday 6 December 2012

Lessons Learned from the E-Cigarette Market | Wall Street Oasis

I'm sure you've seen them somewhere before. Maybe you saw an ad at your local bodega. Or maybe you walked past them as they were sold at a mall kiosk.
Electronic Cigarettes.
Electronic Cigarettes, or E-Cigs, are a niche product in a growing market. The first time I saw an e-cig I couldn't help but laugh to myself. They just seemed so dumb, for lack of a better word. Imagine my complete and total surprise when reading a recent Bloomberg article that pegged the market for e-cigs at $300 million

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