From the desk of John Dicey, Worldwide Director, Allen Carr’s Easyway
You certainly can’t blame smokers for their desperate search for a safer way of smoking. A search intensified by successive failed attempts to stop smoking. I remember my own miserable quest to become free from cigarettes that lasted nearly two decades. No wonder smokers are predisposed to the idea of “safer smoking” – it’s what pretty much every smoker on the planet has dreamed of.
It’s ironic that the tool
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