E-cigarettes: a US$2 billion global industry – who should be worried ...

All
of five or six years ago, one would have been forgiven for not having heard of
electronic cigarettes (or e-cigarettes, as they are more commonly known), but
it’s hard not to notice the current swirl of interest in and bombastic
big-upping of this niche category’s prospects, now worth in excess of $US2
billion globally (about the size of the global small cigars market), according
to Euromonitor International estimates.
Where do e-cigarettes
fit in?
E-cigarettes
are non-tobacco

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