Thursday 11 October 2012

Fab Revamps Mobile Shops Ahead of Holidays - NYTimes.com

For most Internet companies, mobile is synonymous with the future. For Fab, an online shop that sells designer furniture, housewares and other items, it’s synonymous with “right now.”The company opened up the Android and iOS versions of its shop last October. Now nearly 33 percent of the company’s daily visits and sales are handled by those applications.“There’s too much distraction on the Web, multiple browsers and tabs that take away from your focus. The mobile experience captures

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