It seems as if the holiday season begins earlier and earlier each year, driven by a must-have designer purse, the latest children’s toy, or the hottest new technology.
To keep pace with consumers, retailers are constantly evolving their strategy to include new and innovative campaigns. For this reason, mobile advertising was an important contributor to the holiday 2011 season, where we saw 38 percent of mobile shoppers make a purchase directly from their mobile device, and 46 percent conduct
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